Ad content that appears next to unsafe content can cause a backlash, and advertisers are concerned about brand safety and suitability with good reason.

The fact that 60% of consumers are unlikely or very unlikely to buy products or services from a brand advertising near unsafe content on social media channels underscores the importance of ensuring that the content is carefully controlled and monitored.

Brands can trust InVue Labs to meet their safety needs and never risk compromising their brand reputations by partnering with some of the most trusted brand safety and measurement platforms.